Monthly Archives: February 2012

fernando Gutierrez


Fernando Gutiérrez was born in London (1963) to Spanish parents, he studied graphic design at the London College of Printing, graduating with Honours in 1986.

He worked with CDT Design (London), Summa (Barcelona) and, in 1993, joined forces with Pablo Martin, forming the company that would eventually become Grafica; a highly regarded Spanish company that has won many awards.

In 2000 Fernando joined Pentagram as a partner in the London office.

In 2006 he left Pentagram to set up ‘Studio Fernando Gutiérrez’ based in Hampstead specialising in identity, packaging, exhibition, signage and editiorial design.

His projects include the design and art direction of magazine supplements for the El Pais – Spanish daily newspaper, Matador – a leading literary and photography magazine and the global community magazine Colors published by Benetton.

Recent projects for the ‘Studio Fernando Gutiérrez’ include the new identity and design implementation for the Prado Museum, Turner Libros – a publisher based in Madrid and Mexico City, LABoral Centro de Arte – creative industries in Gijon, The Goya Foundation in Aragon and Teatro Romano de Cartagena – Roman amphitheatre in Cartagena, as well as a number of Spanish wineries such as Compania de Vinos Telmo Rodriguez, Losada vinos de finca, Valdesil and Duraton. The studio has also been involved in book design promoting Foster + Partners projects, and ElBulli, exhibition catalogue design for international artists such as Thomas Struth, Ai Wei Wei and many more catalogue design and exhibition graphics at Tate Modern, Tate Britain, Design Museum, Helly Nahmad Gallery in London and The Garage – Centre for Contemporary Culture Moscow.

‘Pop Life: Art in a Material World’, opened its doors at the Tate Modern on Thursday 1st October and is due to run until January 2010. Endpoint worked with designers Studio Fernando Gutierrez to develop bespoke, neon signage for the exhibition.


Frith Kerr


Graphic Design – Winner 2003

Frith Kerr studied at Camberwell College of Arts (1992-1995) and at the Royal College of Art (1995-1997). For eleven years she was 
a director and partner of the highly acclaimed studio Kerr/Noble with Amelia Noble. In 2009 she established her own studio 
Studio Frith based in Borough, London.

She works across various media: from books, posters, typefaces, identities to exhibition design, signage, websites for a range of corporate and cultural clients. Clients include: Arts Council, Barbican Art Gallery, Caruso St John, Channel 4, David Chipperfield Architects, Liberty, Modern Art Oxford, Selfridges, Shakespeare Globe, Serpentine Gallery, Tate Modern and Tate Britain, Heatherwick Studio, and Oglivy & Mather NY.

Recent projects include: exhibition graphics and catalogue for the design critic Emily King’s show Quick, Quick, Slow at Design Experimenta in Lisbon in Autumn 2009; a book of photographs by Slim Aarons and Juergen Teller of Hotel Il Pellicano; a book on the avant-garde dancer and choreographer Michael Clark, for Violette Editions; and exhibition graphics for the Victoria and Albert Museum’s 2010 show ‘Quilts—Hidden Histories, Untold Stories’.

Dave Brown- The Brand Union


The Brand Union Promotes Dave Brown to Worldwide Development Director for Consumer Branding

The Brand Union has promoted Dave Brown to the newly created position of Worldwide Development Director for Consumer Branding. The move comes as the global design and branding agency seeks to develop its consumer branding offering and take on a wider portfolio of work from consumer brands.

Brown’s new remit will be to seek out, identify, and define consumer branding opportunities from the agency’s existing and new client base. He will also oversee the strategy and processes that will deliver effective work for the world’s leading consumer brands.

July 18, 2011

Alan Herron- True North

Joint creative director Alan Herron leaves True North
Herron leaves True North
Herron leaves True North

Alan Herron has left his role as joint creative director at True North to start his own consultancy called Alan Herron Stuff.

Herron had spent five years at True North after joining from fellow Manchester design agency The Chase. He will not be directly replaced, leaving joint creative director Ady Bibby in charge.

Martin Carr, True North’s managing director, told The Drum that Herron had been working part-time “for a few months” and had realised that it “made sense” for both parties for him to pursue his own venture.

Carr admitted the agency is “facing some interesting times” after its biggest client, Royal Mail, started to make considerable cuts to its marketing spend.

While this means Herron will not be directly replaced, Carr insisted the agency “continues to do some fantastic stuff” and has not been blown off course by the Royal Mail setback. He said the business had picked up three major contracts including two global briefs that cannot be revealed due to confidentiality clauses.

Herron describes his new venture as a design and ideas consultancy. He wrote on his LinkedIn page: “I see an opportunity to offer my depth and breadth of knowledge across a wide spectrum of business and public sector organisations.

“I work with my own clients but I am also available on a freelance basis as part of a creative team in-house who would see my extensive and varied experience in branding and communications as a valuable resource.”

(8 September 2011 )

4 Designers Conference


On the 20th & 21st February 2012 there will be a 4 Designers Conference held at The Odeon, West end of London. 4 Designers will be speaking about their displayed works and discussing their influences and challenges that their work entails. The speakers include; Alan Heron-True North, Dave Brown-The Brand Union, Frith Kerr and Fernando Gutierrez. A conference like this is ideal for students to meet high-profile designers and also see what sort of life style the design industry can bring. For more details click the following link

So, who are the Designers?

Alan Fletcher


Poster for the National Portrait Gallery, London Design: Alan Fletcher

Alan Fletcher is one of the most influential figures in post-war British graphic design. The fusion of the cerebral European tradition with North America’s emerging pop culture in the formulation of his distinct approach made him a pioneer of independent graphic design in Britain during the late 1950s and 1960s. As a founding partner of Pentagram in the 1970s, Fletcher helped to establish a model of combining commercial partnership with creative independence. He also developed some of the most memorable graphic schemes of the era, notably the identities of Reuters and the Victoria & Albert Museum, and made his mark on book design as creative director of Phaidon.

Being a partner of the founders of Pentagram is quite an achievement!! I did appreciate some of Alan’s work, with the above image being my favourite. I am fascinated by the use of different media to create one image.

Scott McCloud


Scott McCloud has been writing and drawing comics professionally since 1984. His first series, Zot!, garnered multiple nominations in the prestigious Harvey and Eisner awards. His book Understanding Comics was a New York Times Notable book for 1994, and has since been translated into over 16 languages.

McCloud began the international 24-Hour Comics movement, wrote the influential Bill of Rights for Comics Creators, and is one of the very first American comics artist to incorporate manga influences into his work—nearly 20 years before manga exploded onto the American comics industry.

Throughout the 1990s, McCloud was an ardent supporter of webcomics. His theories have been influential in game, web, and interface design. He has lectured on comics and digital media at Google, MIT, Pixar, Microsoft, and the Smithsonian Institution. In 2008 he drew a comic introducing Google’s new browser, Chrome.

In recent years, McCloud launched a series of seminars on the art of storytelling through comics, culminating in his 2006 book, Making Comics. He is currently beginning work on a graphic novel; his first original work of fiction intended for print in nine years. Frank Miller (Sin City, 300) has described McCloud as “just about the smartest guy in comics.” Locus magazine called him “arguably, the most important cartoonist alive.”

Scott McCloud is somebody who I have Really Taken an interest in. After briefly looking at his work I went on to further research at my local libraries and even buying comics that he has created from Ebay. I love the way that some of his sketches and illustration are very basic but manage to show a perfect representation of the story etc.

Taking a closer look;

This is the ‘ZOT!’ comic I bought off Ebay, it is no. 22 and the origional price would have been $2.00. I t was made in October 1988 by Eclipse Comics. For a comic that is that old it is in excellent condition !! This is page 1, looking at this page and the cover, I’ve noticed that Scott McCloud tends to make use of the full-page. that is not always the case as I looked through the comic but it is a lot of the time. The inside of the comic is black and white so i do like the fact that the cover is in colour. I am mostly interested in page 1, though, as he seems to have kept the main illustration at the bottom of the page but I think it works well as you still seem to be drawn to it.