why not associates is a british graphic design company with global reach. we turn our passion for design into commercial success for clients in business, government and the public sector.
for nearly twenty five years, why not associates has been creating innovative work for clients large and small. our team works in many different media on many types of projects, including corporate identity, digital design, motion graphics and television commercial direction, editorial design, environmental design, publishing, and public art.
Andy Altmann graduated in graphic design from the Royal College of Art in 1987 and almost immediately formed the multi-disciplinary design group Why Not Associates with fellow graduates David Ellis and Howard Greenhalgh. Over the years, the group has gained an international reputation based on its creative and experimental approach.
Why Not Associates has worked on projects ranging from exhibition design to postage stamps via advertising, publishing, television titles, commercials and corporate identity. Its clients include the Royal Academy of Arts, Malcolm McLaren, Royal Mail, Nike, Paul Smith, Virgin records and Channel 4. A 1998 book by Booth-Clibborn Editions documented the first ten years of their work and a second, published in 2004 by Thames and Hudson, covered another five years.