Alan Herron has left his role as joint creative director at True North to start his own consultancy called Alan Herron Stuff.
Herron had spent five years at True North after joining from fellow Manchester design agency The Chase. He will not be directly replaced, leaving joint creative director Ady Bibby in charge.
Martin Carr, True North’s managing director, told The Drum that Herron had been working part-time “for a few months” and had realised that it “made sense” for both parties for him to pursue his own venture.
Carr admitted the agency is “facing some interesting times” after its biggest client, Royal Mail, started to make considerable cuts to its marketing spend.
While this means Herron will not be directly replaced, Carr insisted the agency “continues to do some fantastic stuff” and has not been blown off course by the Royal Mail setback. He said the business had picked up three major contracts including two global briefs that cannot be revealed due to confidentiality clauses.
Herron describes his new venture as a design and ideas consultancy. He wrote on his LinkedIn page: “I see an opportunity to offer my depth and breadth of knowledge across a wide spectrum of business and public sector organisations.
“I work with my own clients but I am also available on a freelance basis as part of a creative team in-house who would see my extensive and varied experience in branding and communications as a valuable resource.”
(8 September 2011 )