Creative Futures week 2014- Glyndwr University

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Photos taken by me unless stated otherwise 🙂

Today was the first day of Creative Futures at Glyndwr University. Glyndwr arrange for different kinds of creative people from different industries, and areas of the Art industry, to come to the University and give an hour of their time to speak to students within the lecture theaters on site. In the hour slot, the ‘speakers’ tend to introduce themselves and their story and line of work. By doing this, students gain an insight into the creative industry to help prepare for the big wide world after graduation.

As always, Dr. Stuart Cunningham, Head of Creative Industries at Glyndwr, kicked off the week with an introductory speech explaining the importance of the week ahead and how students can make the most of it. He also briefly covered how we should consider the importance of the local economy when we do eventually find work within our chosen sector and also that the economy for Creative Industries is recovering after the poor climate that we faced starting in 2008.

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Launch of the Creative industries website

Ed Vaizey MP, Parliamentary Under Secretary of State for Culture, Communications and Creative Industries, marks the launch of www.thecreativeindustries.co.uk as a “website for everyone” in the UK creative industries to showcase their success “to the world”. This speech was given on January 16, 2014, at a launch event held at the Institute of Practitioners in Advertising in Belgravia, London.(you tube)

Dr Stuart Cunningham then rounded his speech off with some much needed inspirational phrases to help us on our journey, and also shown us a slide of his ‘web of inspiration’. The slide shown a web of faces of the people who have inspired him throughout his life, ranging from teachers to films and music.

“TRUST YOUR INTUITION…KEEP IT FRESH WITH INFORMATION..”

    “There is value in breadth and depth..”

“REFLECT ON LEARNING….AND INTEGRATE IT INTO WHAT YOU DO…”

“Be a student…learn while you can…”

I usually do feel prepared for the week ahead right after Stuart makes his introductory speech, he reminds us why we are there and encourages the students to make the most of the 40 speakers who have taken their time to guide us through the creative futures week.

I felt very lucky to have met somebody who has done so well with their creative efforts!

Barry’s films have won over sixty major international awards, including Grand Prix, Best Director, Best Film, and OSCAR and BAFTA nominations.

As well as his films, Barry has directed and animated some 70 commercials, title sequences and animation inserts for films and pop promos.

His book Stop Motion: Passion, Process and Performance was published in 2008 by Focal Press and six of his films with commentaries and interviews were issued on DVD by Potemkin in 2008 as Barry Purves: His Intimate Lives. His second book Stop-motion was published in 2010 by AVA Publishing.

Barry has also given numerous TV interviews and animation training courses and has featured in documentaries and articles for magazines, books and the Internet. He has held workshops about animation, and particularly acting for animation, in colleges around the world, and in all the major American studios including Dreamworks, PDI, Pixar, and Will Vintons. He is a regular jury member and advisor for festivals.

Barry’s early career was in stage management as well as some time as an actor, working in many theatres around the UK. He has directed and designed for The Garrick Theatre in Altrincham, Manchester, The Edinburgh Festival and other venues.( www.barrypurves.com )

After introducing himself and showing us some clips off his work, Barry came across to me as a strong individual who went for what he wanted in life regardless to any difficulties he faced and also not being ashamed to express his emotions through his work. From the clips he had shown today, I was more taken with ‘Plume‘, i found myself engrossed into the short film and I think the music played a part in keeping me interested and gripped. Had the clip gone on any longer I’m sure I would have cried!!

Mad Hen

Sid Madge- The business of Branding

Sid Madge was another speaker that I went to today.

Sid Madge is a brand strategist and founder of Mad Hen. Over the past 25 years, he has worked with many of the world’s largest brands (IBM, GSK, VISA) and run and worked for some of the country’s most renowned creative agencies (Conran Design Group, Wolff Olins, CGI).

At the core of Sid’s approach is a belief in building relationships; forging bonds between brands, their people and their customers. By strengthening these emotional connections, he dramatically improves business performance for the long-term. It’s an approach that encompasses all aspects of an organisation’s brand, from positioning and strategy to visual identity, tone of voice and all facets of communication.”

Throughout Sid’s talk, he couldn’t express enough how important it is to bring emotion into your work, he briefly discussed some key points that draw people, consumers, towards what you have to offer but the main thing what people connect to is how you make them feel. Therefore if you can make a person laugh, smile or even cry when they look at your work, website, design or whatever it is that you do creatively, then you have more of a chance of them remembering it.

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We looked at how colour is used within the design industry and logos, and why they work.Sid also pointed out how far the company M&M’s has come and how they have pushed their boundaries when advertising and connecting with the public. Really, they are just a sweet company but they have gone all out to reach the costumers needs and draw them in. The possibilities really are endless.

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ISABEL GREENBERG

Final speaker of the day for me was Isabel Greenberg.

Isabel Greenberg is a London based illustrator and writer. Her first graphic novel ‘The Encyclopedia of Early Earth’ was publushed in 2013 by Jonathan Cape in the UK, Random House in Canada and Little Brown in the US. She studied illustration at the University of Brighton and since graduating has worked for a variety of clients including Nobrow Press, The National Trust, Seven Stories Press, Solipsistic Pop and Wrap Magazine. In 2011 she won the Observer Jonathan Cape Graphic short story prize.

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I appreciated listening to Isabel and how she has made it where she is today, It is very inspirational to hear other Artists stories. She seems to thoroughly enjoy what she does, and is happy that she has been able to narrow down to the fact that it is the actual story telling that she loves. She spoke with enthusiasm and a great understanding of her knowledge in here field and if I could be like that one day, I would be very happy too!

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